![]() You’ll need to drill down to an even more specific topic, or find topics that not a lot of other people have already written about.įor example, ‘Moscow landmarks’ and ‘dairy-free seafood chowder’ are narrowly defined keywords that likely don’t have a lot of competition because they are not broad. Keywords like ‘what to see in Moscow’ or ‘easy seafood chowder’ are better because they are narrower topics, but they are still difficult to compete for, because lots of content creators before you are already ranking for those terms. There is an easy solution for this keyword problem though, you have to narrow the topic down. ![]() What you write might not correctly target that intent, so Google can’t read what the content is about. Plus, we don’t actually know what the user intent is of broad keywords like Moscow.ĭoes the searcher want a travel guide to Moscow or a historical description? While other traffic sources such as Pinterest and social media have lots of scope for referrals, they tend to be less consistent than organic traffic from search engines.Īnother problem with keyword research is that some bloggers and site owners who are tying it out, aren’t quite getting it right because they are attempting to target very broad keywords with a large volume count and hefty competition! xf Broad Keyword Exampleįor example, regardless of how well-written, humorous, or useful your article on ‘Moscow’ or ‘seafood chowder’ is, it’s likely not going to rank page one of Google’s SERPs (search engine results pages) because there is too much competition for such a broad keyword. However, it is not impossible and really is the only reliable way to increase your website page views into the hundreds of thousands bracket. SEO is now part of successful bloggers content creation strategy which makes keyword research a tad more difficult than before. Sometimes that means tweaking the angle of your post so it is best to do keyword research before you start typing anything. To do this you need to find keywords that you can actually rank for and then create content for those keywords. The aim is to rank on on page one of Google in positions 1-3. Keyword research is the act of finding keywords that we can create content around so we’re increasing our chances of ranking on Google and getting all that lovely organic traffic. This includes your title, story, the message, and the reason you are writing the article. These keywords should match the main points/topics/themes that you are discussing in your article. They are direct or indirect questions that potential readers want an answer for. Keywords are the search terms and phrases people use to find your content on Google. These sites are generally harder to outrank. Niche sites: Websites which produce a lot of content about a specific topic.Domain authority (DA): Loosely predicts how well sites might rank on Google. ![]() ![]()
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